Project outline

Researching & designing a regular home recycling service to increase customer retention.

Client
RecycleSmart provide an on-demand recycling home pick-up service in Sydney. They wanted to validate the idea of a subscription service.

Problem
For RecycleSmart's business model to be sustainable, they need customers to create a routine of recycling - but only 46% of customers have used the service more than once.

Constraints
The whole project was run remotely - from client liaison to user research and testing.

What we delivered
Users flows & wireframes for a membership service, and a roadmap to position themselves as the hero brand for recycling in Australia.

Team
Remote team of 6 product managers and product designers

Duration
4 weeks

My roles
Research, UX , UI

Tools
Adobe XD, Miro, Slack, Zoom

© 2023 – IB

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